Why Your Frontline Organization Needs an Employee SuperApp

This is part 3 of our Employee SuperApp blog series, where we discuss the impact an Employee SuperApp has on frontline organizations.

View the other articles on our Employee SuperApp blog series:

Are Your Frontline Employees Being Neglected?

Frontline operations are fundamentally broken. 

Your frontline employees are the beating heart of your organization and are often the ones that interact with your customers on a daily basis. 

Yet many organizations are failing to equip their frontline workforces with the proper tools they need to succeed in day-to-day operations. 

This can largely be attributed to frontline employees simply not being provided the same tools and resources that desk-based workers receive. As a result, they’re forced to use inadequate systems and limited tools to do their jobs. 

Enter an Employee SuperApp.

Employee SuperApps are on the rise as organizations seek out ways to provide their frontline workforce with a unified employee experience. 

frontline employee superapp

An Employee SuperApp is an application located on a mobile device where users can go to access many different micro-apps, tools, and services within one platform.

SuperApps can consolidate and replace multiple apps within a single tool for the user. They can fill in the gaps that are created by inadequate systems and ensure that frontline employees have all the tools they need, at their fingertips. 

Whitepaper – Employee SuperApps

Want to eliminate information chaos and provide your workers with a unified employee experience?

In this whitepaper, we give a detailed breakdown of why Employee SuperApps are becoming increasingly popular among frontline organizations.

Why Employee SuperApps Are Necessary For Frontline Organizations

For organizations with a workforce that primarily consists of desk-based workers, a mobile app (while an amazing benefit) isn’t required out of necessity the same way it would be with frontline employees.

Frontline organizations are struggling with inadequate systems and complex tools that make it difficult for employees to do their jobs effectively. When information and tools are scattered across siloed apps it leads to diminished productivity and an increasingly frustrated workforce. It can also expose your organization to additional problems such as unneeded licensing costs, siloed systems, disengaged employees, information overload, and an increased administrative burden on your IT department.

This is where an Employee SuperApp comes into play.

Organizations are looking for a way to connect and enable their frontline employees the same way they do with desk-based workers. With the average person checking their phone over 300+ times a day, it’s clear that the best way to engage frontline workers is by meeting them where they are and enabling them with a platform they can access while on the move.

Check phone statistics

With an Employee SuperApp, you can:

  • Bring frontline employees into the loop by giving them the tools to communicate and collaborate with their dispersed colleagues.
  • Connect frontline employees with the resources & information they need within one app.
  • Allow frontline employees to quickly reference necessary information while on the floor, leading to additional upselling opportunities & improved customer service.
  • Provide a clear org chart and employee directory so that frontline workers know where to go and who to turn to for questions.
  • Provide frontline employees with self-serve tools that can lead to improved operational excellence & efficiency.
  • Integrate with complex systems to reduce the digital friction created by switching across apps while on the floor.
How AS Watson used frontline employee superapp

Retail Chain Empowers Workforce With Employee SuperApp

Learn how the popular retail chain, AS Watson Benelux was able to provide a better customer experience, improve operational excellence, and transform employee experience by enabling frontline store workers with an Employee SuperApp.

The Day-To-Day Experience Of Frontline Workers

Below, we’ll dive into a few common pain points that frontline organizations face on a daily basis when employees don’t have an Employee SuperApp:

Shift Information & Scheduling

Without Employee SuperApp – Frontline employees often don’t have repetitive shifts on a given week, meaning that they rely on getting weekly or bi-weekly shift information from management. Shift information can sometimes be located in the back room on paper copy and can undergo multiple rounds as employees are required to log onto a website at a certain time to request specific days. Once schedules are communicated, it doesn’t live anywhere useful, meaning that employees have to save it to their phone or share it in a group chat.

With Employee SuperApp – Shift information is made easily available by simply using the ‘Shift/Scheduling‘ feature. Employees can have real-time access to the current schedule and see any changes that are made. This is a small feature that can make a big difference in providing clearer insight into the day-to-day scheduling.

Siloed Apps – No Central Place To Go

Without Employee SuperApp – Frontline employees are forced to rely on individual apps and tools to accomplish specific tasks in their day-to-day work life (examples include accessing HR info through ADP, communicating with colleagues through Slack, etc.). Oftentimes frontline staff are provided with multiple static intranet pages, but it can be unclear which ones they need to go to and if the information is even current. The end result is a confusing and time-consuming experience that can lead to disengaged employees.

With Employee SuperApp – All the tools and apps that your frontline workforce would need to do their jobs are now all available within a single app. Frontline staff no longer need to switch back and forth across apps and try to locate specific resources/information. Everything is provided in a centralized mobile app that frontline workers can access from wherever they are. By providing a centralized place to go, you can empower your employees to operate more efficiently and effectively.

Training Materials & Policies

Without Employee SuperApp – Often training materials and onboarding policies are stored in paper-copy in a physical location. This means that frontline employees are forced to go to where the training materials are stored to access them. The paperwork can be very cluttered and it can be difficult to tell if the information is up to date. Not only does this make it difficult for employees to stay informed on new training information, but it also stunts the onboarding process and sets new hires up to fail.

With Employee SuperApp – Training materials and policies are stored in the app in an organized way, helping frontline employees quickly access the information they need, without spending a lot of time searching for it. Newly onboarded employees have access to all the training materials and resources they need to hit the ground running on day one.

Everything Goes To Email

Without Employee SuperApp – For the frontline employees that are fortunate enough to receive a corporate email address (which is not always the case), email can be a massive hindrance. If there’s no central place to go to receive information, or no place for employees to communicate, organizations will rely on email to relay ALL of its information to frontline workers. That means that one email inbox is receiving countless announcements, file updates, irrelevant comms, and more on a daily basis. This can make it impossible for frontline employees to identify what information they actually need to know.

With Employee SuperApp – Frontline employees are provided with multiple channels of communication and receive a personalized news feed that only notifies them of information that pertains to their daily job responsibilities. By eliminating the irrelevant comms, frontline workers are able to stay in the loop and quickly see the information they need.

The ‘Backroom Computer’

Without Employee SuperApp – The dreaded ‘backroom computer’… the all too familiar problem that requires retail workers to go to the back of the store, healthcare professionals to spend time away from patients, and completely disconnects frontline employees from the work they should be doing. Frontline workers having to take time out of their day to visit the ‘back room’ to access a local intranet directly leads to diminished productivity, disengaged employees, and a poor customer experience.

With Employee SuperApp – Frontline employees are empowered to access all of the information they need directly from their phones. Whether it’s communicating with colleagues, accessing important resources or information, viewing a policy, checking the shift schedule, or more, your frontline workforce are enabled with all the tools they need to increase productivity, improve retention and boost engagement.

Continue Employee SuperApp Blog Series

An Employee SuperApp is absolutely critical for organizations with a frontline workforce. You are able to connect and engage your entire workforce in a way that was simply not possible before.

In part four of this series, we discuss why an Employee SuperApp is key for employee enablement within your organization.

Calculate the roi of frontline employee superapp

Calculate the ROI of MangoApps

In this report, we take a look at how to measure the return on investment of adopting a modern digital work hub such as MangoApps.

MangoApps – The Employee SuperApp

MangoApps is the ultimate Employee SuperApp for organizations with a frontline workforce.

With MangoApps, you’re able to give 100% of your workforce all the tools they need in one employee app to increase productivity, improve retention, and boost employee engagement.

MangoApps is customizable and offers a wide range of unique functionalities aimed at solving any business need.

MangoApps - the employee superapp

To learn more about how MangoApps can help your organization, or how you can take advantage of all the benefits that Employee SuperApps have to offer, book a demo or schedule a call with our team today!

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