April 7, 2022- MangoApps, a leader in the digital work hub landscape, announced its inclusion as a Representative Vendor in the 2021 Gartner Market Guide for Employee Communications Applications.
According to Gartner, “Employee communications applications keep the workforce engaged and informed on organizational needs and activities. Application leaders should use this Market Guide to understand market trends, inform vendor investment decisions and anticipate how technology is evolving.”
“We believe that our inclusion as a Representative Vendor in this Gartner Market Guide confirms why our thousands of customers rely on us to provide a unified employee experience for their frontline and desk workers,” said Anup Kejriwal, CEO, MangoApps. “Our primary focus is to empower employees at all levels of our customer organizations with better access to information, updates, and each other’s expertise. In my opinion, our inclusion in this report is validating that we are on the right track.”
MangoApps strives to stay at the forefront of the employee communications market, constantly adding to its already wide breadth of offerings. “We’ve spent the past decade working with our global customers to build the perfect employee communications platform. Our deep feature set can address any possible use case, without compromising on usability of the platform,” said Anup.
Key findings from the Gartner Market Guide
- Employee communications applications (ECAs) are primarily used by corporate communications, marketing communications and HR leaders to inform the workforce on business activities, cultural topics, operational needs and job-related priorities.
- ECA products help internal communications teams plan, automate, analyze, deliver and gain staff feedback when messaging needs require workforce segmentation, multichannel support, campaign-style execution, personalization, and a mix of quantitative and qualitative analytics.
- Vendor dynamics over the past 12 months include new entrants and several mergers and acquisitions, signaling that the ECA market is still in its early stages with room for innovation, growth and disruption.
Read this Market Guide to gain deeper insight into how Gartner views the future of the employee communications market.
Gartner subscribers can access the report here. Gartner, “Market Guide for Employee Communications Applications”, By Mike Gotta, Adam Preset, 20 December 2021. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
MangoApps is a modern, cloud-based platform that unifies content, communication, training, and operations for the entire organization in one single platform. Unlike tens of point solutions, MangoApps’ integrated approach provides a unified employee experience that saves time and company costs.